Beating the Recession at 3TM
During any recession, or financial quarter which experiences negative growth, advertising and promotional opportunities are likely to suffer. As I have recently joined 3rd Time Media as the New Business Development Executive I was intrigued to discover how the recession had affected the marketing world.
What I discovered was that although consumer confidence was affected by the recession, the economy will always have the fundamental requirements of supply and demand and through that, commercial advertising will always be essential.
During the recession 3rd Time Media continued to provide quality online creative for its wide range of clientele as well as employ me with the responsibility of promoting the business and increasing opportunities. This is an exciting challenge that demonstrates the companies’ and my personal ambition for growth.
This blog coincides with the end of the recession which has been well documented. In many news and media websites the office of national statistics reported a 0.1% increase in growth in Q4 2009 and although this was weaker than expected, it demonstrates that throughout 2010 both consumer and commercial confidence will grow.
Confidence, both consumer and commercial, ensures that there is sufficient time and money spent on marketing and it is through this increased confidence that I have already booked a few meetings in 2010 with some internationally recognisable brands ensuring that the year starts as it means to go on!
Javid, our in house developer, has designed a new CRM system for me to use daily in house. It is an easy to use, efficient CRM, which enables different parts of the sales cycle from lead generation and data entry through to booking meetings to be detailed and logged correctly. It has ensured all the correct information is always at hand leaving me more time on the phone. It is for this reason, as well as the ones above, that I feel that 2010 is going to be a fantastic year!