A Very Warm Welcome to all you digital marketing managers, online marketing managers, directors, ecommerce managers…did I miss anybody? I bow down to you. Really! Being a digital marketing student myself who is frantically trying to finish a digital marketing assignment deadline, before Christmas, is on a seriously steep learning curve and, hence, my curiosity about your responsibilities and positions, is getting the best of me. Writing digital marketing objectives and strategies for the first time has been more than daunting and slightly intimidating at the best of times but I am nearly complete. That is just a fraction of the assignment. There is more to come. So, my curiosity is to all you managers that are tasked with this daunting challenge of objectives, strategy and justifying your decisions to maximize you’re budgets accordingly. Does it get any easier with experience and time? I would like to think so. How do you tackle this huge task and what do you like or dislike most about doing it? So many digital media channels to choose from. It’s great isn’t it?

This time of year many of us put down the mouse, tear our eyes away from our monitor screens, and head outside for some winter fun. As a web designer, I have fallen victim to the stereotype sport of many web designers out there and have started snowboarding. I have even had my first dramatic injury, falling victim to a dry slope classic of catching my thumb in the lattice of the dry slope and breaking one of the bones cleanly in two! With my thumb fully healed, I now feel ready to take on the mountain and recharge the batteries ready for the New Year. With all the snow I’ll be looking at, expect my designs to have a very limited colour palette of white with plenty of extra white for the first few months of the year!